Evangelize Your Faith, Not Your Hipster Brand
I bump into tech folks often these days who have the word “Evangelist” in their title, or even “Chief Evangelist.” Yeah, I get it. “Evangelize” had that cool factor, ever since Guy Kawasaki coined it over two decades ago to promote the Apple brand. Since leaving Apple, among other endeavors (Google, etc.), he’s now the Chief Evangelist for Canva, a design software firm – same hat, different cattle.
Guy was, and is one of the modern technology sector’s greatest minds. He coined, and defined Evangelization Marketing for technology, brilliantly borrowing a word from the Christian faith at a time when Christians weren’t all that excited about spreading the good word. In a world chock-full of young turks all too eager to spend Sunday mornings hacking vs. praying, evangelizing tech became an instant hit with Gen-Xers from Silicon Valley to Boston Harbor. But that was then. This is now.