How To Turn a Labor Dispute Into a Marketing Opportunity
When there was a local labor dispute going on at Witchita Subaru dealership, the protestors brought out the big guns, with this sign:
It reads: “Shame on Subaru of Witchita.”
Smeone cooked up a clever response, placing it alongside the original sign, with the same font, coloring, and size:
Theirs reads: “For Having Unbeatable Prices.”
The result?
“Shame On Subaru Of Witchita…For Having Unbeatable Prices!”