When We’re Marketing Marketing, Something’s Wrong
I’m just old enough to remember when the USA was not only known for, but proud of things we make. As I was shoveling the driveway yesterday in zero-degrees (F), I got to thinking
Powerfully sobering funeral ballad from Bob Dylan. Here are the lyrics to Bob Dylan’s just-released song, “Murder Most Foul,” a 17-minute goliath. Scroll to the bottom to play and read along. Take your time with it, and pray for understanding, discernment, and direction.
I bump into tech folks often these days who have the word “Evangelist” in their title, or even “Chief Evangelist.” Yeah, I get it. “Evangelize” had that cool factor, ever since Guy Kawasaki coined it over two decades ago to promote the Apple brand. Since leaving Apple, among other endeavors (Google, etc.), he’s now the Chief Evangelist for Canva, a design software firm – same hat, different cattle.
Guy was, and is one of the modern technology sector’s greatest minds. He coined, and defined Evangelization Marketing for technology, brilliantly borrowing a word from the Christian faith at a time when Christians weren’t all that excited about spreading the good word. In a world chock-full of young turks all too eager to spend Sunday mornings hacking vs. praying, evangelizing tech became an instant hit with Gen-Xers from Silicon Valley to Boston Harbor. But that was then. This is now.
Conceived and created by the social design practice Something & Son, FARM:shop opened in March 2011, transforming a previously derelict shop in Dalston Lane into a fertile centre for food production and allowing city dwellers to catch a whiff of the countryside in East London. It is run as an urban farming hub that houses an Aquaponic for fish farming, a hightech indoor allotment, a rooftop chicken coop and a polytunnel used as a greenhouse.
In January of 1984, Steve Jobs unveiled the Apple Macintosh publicly for the first time to a packed house at the Boston Computer Society. A little over a year later, Steve Jobs would be booted from the driver’s seat (only to return after an eleven year banishment). Time Magazine got the exclusive to debut this 90-minute…
Incredible wisdom and foresight in this recording from the legendary Paul Harvey, in 1965 – “If I Were The Devil.”
Conference Call In Real Life is a HIT on YouTube right now. It’s an awesome depiction of what it’s REALLY like to join a conference call today, whether it’s via phone or online. Can you relate?