Why Is It So Hard To See Black And Blue? Salvation Army’s Powerful Campaign To Fight Abuse Against Women and Children

Someone was thinking, when they created this powerful image on behalf of Carehaven, a program operated by the Salvation Army in Capetown, South Africa. The infamous “black and blue, or is it gold and white” dress was featured by the Salvation Army in this hard-hitting campaign.

Domestic abuse affects many women in South Africa. One in every four women is a victim of domestic violence, and every six hours a woman is killed by her intimate partner. Many women fall into a cycle of abuse, moving from one destructive situation to another.

Abuse impacts on every aspect of a women’s life, destroyed self esteem. The Salvation Army provides several shelters for abused women and their children and an opportunity for them to find healing and learn skills that will empower them to cope as self-reliant members of society.

Carehaven is situated in Athlone, Western Cape, and offers sanctuary and short term housing to up to 60 women who are victims of domestic abuse and their children. Although a strong Christian emphasis in maintained, women of all races and creeds are embraced, and no one is ever turned away due to lack of money.

Wouldn’t it be wonderful if sellers of “THE” dress would donate a percentage of their profits to Carehaven and domestic abuse causes? Hey, put some pressure on the makers of the dress and retailers too, maybe we could start something good!

To help, or for more information about Carehaven, go here.