When We’re Marketing Marketing, Something’s Wrong
I’m just old enough to remember when the USA was not only known for, but proud of things we make. As I was shoveling the driveway yesterday in zero-degrees (F), I got to thinking
Conference Call In Real Life is a HIT on YouTube right now. It’s an awesome depiction of what it’s REALLY like to join a conference call today, whether it’s via phone or online. Can you relate?
#1 It is one of several conditions, known as fetal alcohol spectrum disorders, which results from alcohol exposure during the mother’s pregnancy.
#2 Individuals with FAS may have problems with their hearing, memory, vision, attention span, and capabilities to communicate and learn. This can happen due to the fact that alcohol in the mother’s blood passes to her developing fetus through the placenta.
#3 The amount of alcohol ingested during pregnancy to cause the syndrome is still unknown, however, women should completely avoid alcoholic beverages during pregnancy.
A friend of mine turned me on to this incredible clip from 1988, aired by the BBC, telling of the heroics of Sir Nicholas Winton. Winton, shown front-and-center in this video, didn’t realize the people in the audience were all there for him, to say “thank you.”
Are We There Yet? If you have kids, you have heard “Are we there yet?” a million times from the back seat. If you live in the Midwest during tornado season, or on the coast during hurricane season, you have heard “Do we have electricity back yet?” more times than you can count. Anyone else…
Not that the song “Let It Go” needs any cute little instrumental version to bring you up and start your say off right, so think of this as an extra shot of Sunshine Moment Espresso, brewed up special by Idina Menzel and Jimmy Fallon.
“Travolta never bothered me anyway.” *mic drop*
I bump into tech folks often these days who have the word “Evangelist” in their title, or even “Chief Evangelist.” Yeah, I get it. “Evangelize” had that cool factor, ever since Guy Kawasaki coined it over two decades ago to promote the Apple brand. Since leaving Apple, among other endeavors (Google, etc.), he’s now the Chief Evangelist for Canva, a design software firm – same hat, different cattle.
Guy was, and is one of the modern technology sector’s greatest minds. He coined, and defined Evangelization Marketing for technology, brilliantly borrowing a word from the Christian faith at a time when Christians weren’t all that excited about spreading the good word. In a world chock-full of young turks all too eager to spend Sunday mornings hacking vs. praying, evangelizing tech became an instant hit with Gen-Xers from Silicon Valley to Boston Harbor. But that was then. This is now.